When a pharmacy fills a prescription, it records the drug, dosage, prescribing physician, age and gender of the patient. The pharmacy sells this information to “data miners” who compile reports about the physician’s prescription habits. The data miners then sell their research to pharmaceutical companies, who use the data for target marketing to doctors most likely to… Continue Reading
Tag Archives: data mining
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Welcome to CyBIR - our Cyber and Privacy Breaches: Insurance and Reinsurance blog. Our CyBIR blog is intended to provide current and topical information as well as insightful commentary on the insurance and reinsurance implications of cyber risks and privacy breaches.